Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk explain what Efficiency Innovations are and how they ultimately lead to demise.
Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk about Sustaining and Disruptive Innovations and explain what the major difference between them is.
Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk about the need of Being A Purpose Brand and how this involves knowing what your Job To Be Done is and thinking about why would a customer choose exactly you.
Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com
It is with great sadness that we have to inform you of the passing of prof. Clayton M. Christensen.
He was (and still remains) one of our Intellectual Heroes and his theory of “Disruptive Innovation” first introduced in his 1997 book “The Innovator’s Dilemma” has been called the most influential business idea of the early 21st century. His work serves as one of the building blocks of Intelligent Content Marketing and our whole team wishes to express our gratitude and respect for everything Mr. Christensen has given to the world.
Here is one prof. Christensen’s most famous talks on How to Build a Disruptive Business on Google talks: https://www.youtube.com/watch?v=Zn6-KksdOgE
Master Switch 3 and the Hong Kong Visa Centre would like to send our condolences to the whole family of prof. Clayton M. Christensen. May he Rest In Peace!
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk about the Labor Trend in the economy – especially in the period right after recessions and how this economic rationale is expressed in the Connection Economy.
Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I elaborate on Clay Christensen’s idea of Jobs To Be Done and how important it is to align your proposition to the Job To Be Done Experiences as this will set you miles ahead of your competition.
Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.