ICM on DBFM: Clay Christensen & Disruptive Innovation

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing.

In this podcast I explain why I believe in The Content Marketing Fallacy.

The Rest of the Series:

The Connection Economy

The Wise Words of Seth Godin

The Principles of Kevin Kelly

The Influences & Ideas of Charlie Munger

The Thoughts & Observations of Don Tapscott

Clay Christensen & Disruptive Innovation

Making Yourself Indispensable

Tribes

Mapping The Knowledge Graph

1000 True Fans

Dominating Search

Be A Lynchpin

The Content Marketing Fallacy

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: The Illusion of Success

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I explain why Competitor Management Methodology is flawed as every business meets its decline and it is down to the way the management thinks about the operations of the business.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

ICM on DBFM: The Connection Economy

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

Jordan B Peterson on ICM: How To Think About Motivation?

Disruptive Innovation By Clay Christensen: Introduction To Wanchai

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this introduction I explain what you can expect in the new series.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

ICM on DBFM: The Wise Words of Seth Godin

Jordan B Peterson on ICM: How To Think About Motivation?