ICM on DBFM: Clay Christensen & Disruptive Innovation

Posted by Stephen B / in Clay Christensen, Intelligent Content Marketing, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing. In this podcast I explain why I believe in The Content Marketing Fallacy. The Rest of the Series: The Connection Economy The Wise Words of Seth Godin The Principles of Kevin […]

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

Posted by Stephen B / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”. In this episode I explain why Competitor Management Methodology is flawed as every business […]

Disruptive Innovation By Clay Christensen: Introduction To Wanchai

Posted by Stephen B / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”. In this introduction I explain what you can expect in the new series. The Rest […]