I think it’s kind of ironic, actually, tonight’s turnout is arguably the biggest of the series. And I wonder why that might be. Perhaps it might have something to do with the Organic SEO talk today.
So now that we’ve gotten the old chestnut of what it’s going to cost out of the way, putting ourselves back into the shoes of our customers so that we can deliver a completely remarkable experience, you have to understand that there are certain, you know, shortcuts that exist in …
At the same time, you need to completely reverse the risk that you have in the commercial relationship, you have the customer because if you’re the expert, you’re the only one that’s in a position to understand what the real risk is.
Once you’ve understood that, the jobs to be done, guide you to your product proposition, you’ve then got to position that product into the internet, where you recognize that it’s not about you, as the business owner, it’s all about the customer.
I had that inside knowledge, what the real problem was that we were solving for people. If you understand what the real problem is, you can then take your product development proposition to address in the sense unseen facets of the relationship that actually get to the heart of how …
I’m going to talk about how you sense what your marketplace is really all about how you can really put yourself in the shoes of your prospect audience. And as a result of that, be able to create a business proposition that is tantamount to a market alignment.
So Alan, good. Now it’s time to lift up my skirt and show you everything. Now, before I go through these numbers, let me ask everyone in this room does everybody has a website?