Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.
This is the twelfth episode where I take you to Wanchai Tower and answer the question: What is the Monopoly Planner & how did it come about?
In the attention economy, then, essentially what you have to do is think about how you can mold the market as you see it by commanding their attention and in the process making them happy. Because if people are happy, they will essentially spend money with you.
So I’m going to talk to you about attention. And, you know, I’m incredibly privileged because right now I’ve got all of your attention. And that attention has value. And if you understand the true value of attention, you can achieve some remarkable things.
Here’s the problem, right? we as consumers, we understand what modern modern communication technologies are all about, because we use them day in, day out. And we’re constantly exposed to what it’s all about.
We’ve got a look at the kind of history of marketing. And what is marketing, or marketing is this idea that you’ve got something to sell that you’re going to sell for profit, and you need to get it into other people’s hands.