This was all joined up thinking now, I’m privileged because I can look back after the fact. And I can share with you everything that we’ve experienced. And when I started out, I didn’t have the benefits of that experience, I had to make it up as I went along testing and perfecting.
Believe that I’ve got all the answers, I can assure you. But I’ve kind of thought about this. I’m kind of coming to sort of the following observations. And I’ll throw these out there for you. And I stand ready to have a discussion with you to see if there’s any Americans.
This is what Seth Godin yells, permission licensing, permission maxing is the privilege, the privilege of delivering anticipated personal and relevant messages to people actually want to get them.
The Big, big idea that Seth Godin put out was this idea that, you know, one way to sell consumers something in the future is simply to get his or her permission in advance.
Do you have permission to do business with the people that you’re doing business with? You do have permission to listen to the people that you want to do business with.
If I can leave you with one thing, it’s this sort of idea that, frankly, if I can do this, anybody can actually, because I started out with no resources whatsoever. And I’ve just basically achieved what I’ve achieved just by applying these concepts.
I kind of approach this dynamic through a different prism. After the fact I understood this 10 times content thing when it was brought to my attention about how the economics of it all work.