I’m going to talk to you about platform and the platform for a business that we’ve developed for ourselves. And as you’ll see, when we started out, we knew that we would end up owning a piece of the internet in a particular way.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Time for Joined Up Thinking
This was all joined up thinking now, I’m privileged because I can look back after the fact. And I can share with you everything that we’ve experienced. And when I started out, I didn’t have the benefits of that experience, I had to make it up as I went along testing and perfecting.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: 7 Musings
Believe that I’ve got all the answers, I can assure you. But I’ve kind of thought about this. I’m kind of coming to sort of the following observations. And I’ll throw these out there for you. And I stand ready to have a discussion with you to see if there’s any Americans.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Earning Permission
This is what Seth Godin yells, permission licensing, permission maxing is the privilege, the privilege of delivering anticipated personal and relevant messages to people actually want to get them.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: The Big Idea
The Big, big idea that Seth Godin put out was this idea that, you know, one way to sell consumers something in the future is simply to get his or her permission in advance.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Shoulders of Giants
Do you have permission to do business with the people that you’re doing business with? You do have permission to listen to the people that you want to do business with.
POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: What Are You Waiting For
If I can leave you with one thing, it’s this sort of idea that, frankly, if I can do this, anybody can actually, because I started out with no resources whatsoever. And I’ve just basically achieved what I’ve achieved just by applying these concepts.