ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.
In this podcast we talk about the ICM Strategy Foundation – how I combined my years of expertise in the field with the best ideas of my 4 intellectual heroesto build a business on the basis of Intelligent Content Marketing.
Case Study: ICM Shot on June 29, 2019 Week 5 – Diary 5 Customer Obsession
We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of how a direct response marketing strategy should be implemented.
Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.
This is the nineteenth episode where I take you to Food Plaza and answer the question: What’s the best way to manage your tribe?
Case Study: ICM Shot on June 26, 2019 Week 5 – Diary 2 Update and Bezos Ltd
In today’s video diary entry, we get a short and sweet update on what kind of content is next to come. We focus a bit on Amazon practices, and what we believe made them such a commercial giant always at the top of their field.
Case Study: ICM Shot on June 25, 2019 Week 5 – Diary 1 Update and Bezos
Week 5 of the video diary journey starts with an update on the progress Will and I have made so far with Zzzzip. We share a bit more about the roadmap to optimizing the Direct Response Marketing content strategy we have in play for our Monopoly Tribe project. In the final part of the video, I share my thoughts on Jeff Bezos and his story