A Business Model For The Connection Economy

ICM on DBFM: The Thoughts & Observations of Don Tapscott

Posted by Stephen B / in Don Tapscott, Intelligent Content Marketing, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing.

In this podcast I talk about one of my 4 intellectual heroes – Don Tapscott and the influence he has had on me.

The Rest of the Series:

The Connection Economy

The Wise Words of Seth Godin

The Principles of Kevin Kelly

The Influences & Ideas of Charlie Munger

The Thoughts & Observations of Don Tapscott

Clay Christensen & Disruptive Innovation

Making Yourself Indispensable

Tribes

Mapping The Knowledge Graph

1000 True Fans

Dominating Search

Be A Lynchpin

The Content Marketing Fallacy

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

Why Content Marketing Is Mostly BS: Content Marketing?

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Posted by Stephen B / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.

In this podcast we talk about the ICM Strategy Foundation – how I combined my years of expertise in the field with the best ideas of my 4 intellectual heroes to build a business on the basis of Intelligent Content Marketing.

The Rest of the Series

How You Turn Expertise into a Strategy with Intelligent Content Marketing

What is the Intelligent Content Marketing Strategy Foundation?

How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

The Importance of Focus

Communicating Your Value

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

ICM on DBFM: The Wise Words of Seth Godin

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

Jordan B Peterson on ICM: The Right Stuff For Success

Customer Obsession

Posted by Stephen B / in ICM Case Study /

Case Study: ICM
Shot on June 29, 2019
Week 5 – Diary 5
Customer Obsession

We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of how a direct response marketing strategy should be implemented.

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession

 

Wanchai Walkabouts: What’s the best way to manage your tribe?

Posted by Stephen B / in Intelligent Content Marketing /

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the nineteenth episode where I take you to Food Plaza and answer the question: What’s the best way to manage your tribe?

The Rest of the Series:

 

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Update and Bezos Ltd.

Posted by Stephen B / in ICM Case Study /

Case Study: ICM
Shot on June 26, 2019
Week 5 – Diary 2
Update and Bezos Ltd

In today’s video diary entry, we get a short and sweet update on what kind of content is next to come. We focus a bit on Amazon practices, and what we believe made them such a commercial giant always at the top of their field.

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession

 

Update and Bezos

Posted by Stephen B / in ICM Case Study /

Case Study: ICM
Shot on June 25, 2019
Week 5 – Diary 1
Update and Bezos

Week 5 of the video diary journey starts with an update on the progress Will and I have made so far with Zzzzip. We share a bit more about the roadmap to optimizing the Direct Response Marketing content strategy we have in play for our Monopoly Tribe project. In the final part of the video, I share my thoughts on Jeff Bezos and his story

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession

 

POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Go Build A Monopoly

Posted by Stephen B / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series