Why Content Marketing Is Mostly BS: Coca Cola on Content Marketing
Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.
This is the sixth episode where I talk about the views of Coca Cola on Content Marketing in 2012 and the very interesting content they produced on YouTube where they announced they were moving from Creative Excellence to Content Excellence.
The Rest of the Series:
Intro
Content Marketing?
Marketing?
No Joined Up Thinking
8 Big Questions
Coca Cola on Content Marketing
How To Build A Monopoly
Encyclopedia Of Intelligent Content Marketing
Questions & Answers
Watch The Full Presentation Here
More Stuff You May Find Useful Or Interesting
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart
POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise
Jordan B Peterson on ICM: Get Yourself Together
Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How
Building A Business Which Charlie Munger Would Love: The Illusion of Success
