Disruptive Innovation By Clay Christensen: Being a Purpose Brand
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Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk about the need of Being A Purpose Brand and how this involves knowing what your Job To Be Done is and thinking about why would a customer choose exactly you.
The Rest of the Series:
Introduction To Wanchai
Competitor Management Methodology Is Flawed
Labor Trend To Specialist Know How
Personas Are Flawed
Jobs To Be Done
Job To Be Done Experiences
Being a Purpose Brand
Disruptive Innovations & Non Consumption
Efficiency Innovations Lead To Demise
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