Once we have produced a piece of content, we syndicated out to the platform. And we do this very simply by publishing in Hong Kong visa visa, copy then gets syndicated to center which is the website where we sell our stuff. And then Handbook, which is the Do It Yourself guide to the Hong Kong visa process.
The front side of our platform is actually designed in the final analysis to deliver customer experience. And I understood the importance of customer experiences from this book that I read, actually about year 2000.
Essentially what we did and what some other companies did was they essentially said, I want to be this big machine, I want to own the ability for people to, for example, access a particular song at anytime on demand for a very small sum of money.
I’m going to talk to you about platform and the platform for a business that we’ve developed for ourselves. And as you’ll see, when we started out, we knew that we would end up owning a piece of the internet in a particular way.
This was all joined up thinking now, I’m privileged because I can look back after the fact. And I can share with you everything that we’ve experienced. And when I started out, I didn’t have the benefits of that experience, I had to make it up as I went along testing and perfecting.