ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.
In this podcast we talk about the monetisation of a strategy based on Intelligent Content Marketing – how having interesting and disruptive products and services you can offer because you have developed a whole content pool will lead to a huge advantage over competition and thus to success and revenue.
So where are you got culture that’s thinking about getting an MVP, and then growth hacking? I think it’s all bullshit. I think growth hacking is rubbish. And it’s rubbish. Because Sean Ellis who actually I’ve had kind of dealings with him in the past because he was basically through this with without and also resolved.
I’m a little bit earlier on this year, I lifted up my skirt and I showed everything. But we’ve moved on a little bit then. So I thought, what I’m going to do is share with you the performance of our platform. I’ve got nothing to hide.
Now, this isn’t our secret, this is what I’ve called our platform enabler and the extension to our platform. Because it occurred to me really all. About three years ago, when the the amount of video content there was developing and my own desire to improve things.
Peter Thiel, co founder of PayPal, one of Silicon Valley’s most successful venture capitalists have of late, wrote this book recently, zero to one. And this was based on a series of lectures, it was evening at Stanford. And it was a first time when I saw this.