Why Content Marketing Is Mostly BS: No Joined Up Thinking

Categories Content Marketing, Uncategorized
Date January 3, 2020

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Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and Robert Rose of potentially not engaging in real joined up thinking.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

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Stephen Barnes, a.k.a The Visa Geeza, is a co-founder of the Hong Kong Visa Centre and author of the Hong Kong Visa Handbook. A law graduate of the London School of Economics, Stephen has been practicing Hong Kong immigration since 1993 and is widely acknowledged as the leading authority on Hong Kong business immigration matters for over the past two decades.