Clearly than if we’ve addressed the individual immigration services space, we’ve got to turn our attention to our next trick. So our next trick clearly is the corporate space.
POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Disrupting Our Market
So we set about disrupting our market. So what I want to do is kind of, you know, talk about our marketplace. And the Hong Kong immigration services market can readily be this split into two market types.
POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Destructive Disruption
I’m going to talk about creative disruption, and talk about creative destruction. I’m going to talk about how we determine that in building our business model, we needed to really do something different.
POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Telling YOUR Story
You know, I’ve bared my soul with you this evening. But I’ve also done this online. So anybody that comes onto our website has an opportunity to learn about me.
POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: The Next Few Years
That’s where we are, as of today, the next few years, well, the visa geezer interviews that I’ve just explained, that’s a really important part of of what I’m going to be doing.
Wanchai Walkabouts: What do you mean by the best way to market a business is to tell the story of the business?
Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.
This is the ninth episode where I take you to the road stretch into the heart of Wanchai and answer the question: What do you mean by the best way to market a business is to tell the story of the business?
The Rest of the Series:
Introduction to Wanchai Walkabouts
What’s the Difference between Content Marketing and Intelligent Content Marketing?
How Did Intelligent Content Marketing Come About?
How do you and Martyn interact?
What do you mean by the best way to market a business is to tell the story of the business?
Intelligent Content Marketing, the “operating system” on the internet
Why is it important to compete against non-consumption?
What do you think the single biggest success element of Intelligent Content Marketing is?
Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?
What’s the best way to manage your tribe?
Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?
How Does “Strategic Generosity” manifest in the HKVC?
What’s the core dynamic that underpins an Intelligent Content Marketing strategy?
What is Intelligent Content Marketing?
What Gap in the Market does Intelligent Content Marketing Fill?
How Direct Response Marketing links to Intelligent Content Marketing?
Who has contributed to your overall thinking about Intelligent Content Marketing?
Why is ClickFunnels so important to you in addition to WordPress?
What is the Monopoly Planner & how did it come about?
What do you mean by ‘You can’t compete against free?
How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?
Is a Purple Cow something you design or something organic?
“Those Who Can Do, Those Who Can’t Teach”
When did you realise that you had an Intelligent Content Marketing strategy?
Should you tell your business story, your personal story or both?
More Stuff You May Find Useful Or Interesting
ICM on DBFM: The Wise Words of Seth Godin
ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?
Building A Business Which Charlie Munger Would Love: The Illusion of Success
Why Content Marketing Is Mostly BS: Intro
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started
POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Winning It Back
2009 2010 I’m out of options. So I said to my son who’s living in Hong Kong, and I’m in Australia, I said to my sister, my son, we’re going back into the immigration business. He said, Oh, yeah, what’s this all about?