I kind of approach this dynamic through a different prism. After the fact I understood this 10 times content thing when it was brought to my attention about how the economics of it all work.
The one thing I didn’t understand when I started out was, when I took these chain of decisions, they led to this obvious conclusion that I will end up becoming a publisher. When I started, I didn’t really anticipate that I’ve become a publisher in the way that I am. …
Okay, so I figured this out. So how do we gain attention? What does the Hong Kong Visa Center do to gain attention? Well, we’ve produced a remarkable business model. We’ve created a purple cow.
In the attention economy, then, essentially what you have to do is think about how you can mold the market as you see it by commanding their attention and in the process making them happy. Because if people are happy, they will essentially spend money with you.
So I’m going to talk to you about attention. And, you know, I’m incredibly privileged because right now I’ve got all of your attention. And that attention has value. And if you understand the true value of attention, you can achieve some remarkable things.
That’s all well and good. How have we reflected this in the Hong Kong Visa Center business model? Well, as you’d expect, we’ve put the customer right at the heart of everything that we do.
Here’s the problem, right? we as consumers, we understand what modern modern communication technologies are all about, because we use them day in, day out. And we’re constantly exposed to what it’s all about.