We’ve got a look at the kind of history of marketing. And what is marketing, or marketing is this idea that you’ve got something to sell that you’re going to sell for profit, and you need to get it into other people’s hands.
The whole idea of so called marketing began to change. And, you know, historically, if you pick up any kind of modern textbook, everyone thinks or certainly being taught in most like said direct business schools or talking about marketing is the 40s.
I thought when I delivered the last seven, I’d be done with it. I realized that there were kind of five themes that were sort of present in everything that we’ve done in the last four, four and a half years or so that I hadn’t really properly touched on …
Now in thinking through how you might be able to go on your journey, I’m really grateful for this piece that came out four or five days ago, where Jeff Bezos talks about for him what disruption is all about.
One of the things that I learned right at the very beginning of this journey is that, essentially, the conclusions emerge that become obvious. And they only become obvious over time.
So within the ethos of creative disruption, essentially what we’ve done in our small way at the moment is we’ve redefined. What are the immigration experiences for people bearing in mind that the vast majority of people have immigration experiences, only ever have them a few moments in their lives. …
Clearly than if we’ve addressed the individual immigration services space, we’ve got to turn our attention to our next trick. So our next trick clearly is the corporate space.