Disruptive Innovation By Clay Christensen: Job To Be Done Experiences
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Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I elaborate on Clay Christensen’s idea of Jobs To Be Done and how important it is to align your proposition to the Job To Be Done Experiences as this will set you miles ahead of your competition.
The Rest of the Series:
Introduction To Wanchai
Competitor Management Methodology Is Flawed
Labor Trend To Specialist Know How
Personas Are Flawed
Jobs To Be Done
Job To Be Done Experiences
Being a Purpose Brand
Disruptive Innovations & Non Consumption
Efficiency Innovations Lead To Demise
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