POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Being Better Than Others
In the connection economy, Charlie Munger says the key to success is to do one thing and do it really, really well. Now, it just so happens, that I’m really, really good at Hong Kong immigration. So I asked you, what are you really good at? The one thing that you can say, You’re better than everybody else?
If you answer that question and organize your tribe, you’re on your way. Here’s the big secret. You know what, if you get there before somebody else, or if somebody else there that’s not capable of doing it as well as you are, then go there and do it. If you do it and continue to do it, understand that every piece of every step that you take to produce a web proposition for your business, every piece of content that you take, is one further step towards a point where you’re no longer able to be caught up. Because by the time you’ve done this, it’s too late.
Generosity in the connection economy
So I offer you a surefire, guaranteed path to success, almost normally involved, completely free of charge. We want to make art with you. What you have to do is to identify the one thing that you know better than anybody else. Go on the internet and start publishing to it. Keep on publishing and keep on publishing. Do it smartly. I’ll teach you how to do it in the rest of these talks. Do it in a smart way.
In conclusion, you will become the dominant operator in your niche. As a result, you have an opportunity to be rewarded by the natural dynamics of the marketplace for your generosity.
THE REST OF THE SERIES
Getting Started
Laying Down Your Platform
Getting Smart
The Evolution
Connections & Tribes
Generosity As Strategy
Being Better Than Others
Publishing is the Key to Success
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ICM on DBFM: The Principles of Kevin Kelly
ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?
Why Content Marketing Is Mostly BS: Intro
