POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Publishing is the Key to Success

So this will be probably the worst news that you’ve heard all evening. Because what this means is whether you like it or not, you’re going to be a publisher. In my head, I’m an immigration guy, I help people with their immigration problems. But actually, as a business, we’re a publishing company.

We’re publishing company that makes lots of money out of giving stuff away for free, recognizing that people will pay us to access our expertise in their individual circumstances. But a publisher, it makes you nonetheless. Now, you could say, How the hell do I start to become a publisher? Well, please remember, I started with nothing as well. If you go to our YouTube channel, you’ll see the early work, it’s all there. And that early work reveals what I was up to and how I was doing it. And you look at our contemporary work, and you’ll see my guy, how do they get from here, it’s all part of the evolutionary experience. But you need to start publishing first. And so you buy cheap equipment.

I think I got started with less than 500 US dollars, with green screen equipment, cheap lights and find these lights. So those very lights that I still have, believe it or not, cheap lights, cheap camera, good microphone, and then start sharing your knowledge, start giving away whatever it is that you’ve got your secret sauce, and share it with people that are going to get value out of it. And at the same time, start thinking about how you should begin to monetize that without actually stepping on their toes. So you’re a publisher. But even today, while I’ve got a full video production company that has basically grown out of the our ability to sell immigration services using this technique, the material that we put up there in the main is negligible to produce.

So you can look at our videos and so I haven’t got the equipment, I can’t do that, well, you’re not supposed to do that. You just do it the way that I originally did it to that quality and you keep on doing and you do it properly, the business will come and you’ll be able to invest and you’ll be able to grow and you’ll get your quality improved. And before you know it, you’ll find yourself as a publisher, publishing company like we are. But the vast majority of the content that you put together can be done by yourself. The old all the early content was done by me completely. So it doesn’t have to cost a lot of money to be a publisher. What you need is a publisher mindset.


Getting Started
Laying Down Your Platform
Getting Smart
The Evolution
Connections & Tribes
Generosity As Strategy
Being Better Than Others
Publishing is the Key to Success

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