We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of …
I have 4 intellectual heroes – one of whom is Seth Godin. Image Credit: TED I was interviewed on the Podcast series TGFx where I talk about how Seth Godin so instrumentally influenced the business which Martyn and I put together when developing the Hong Kong Visa Centre business model. …