The series Visa Geeza Speaks on Content Marketing is a series formed of a talk Stephen Barnes gave on September 1st, 2015 on a topic that is today relevant more than ever!
In this part Stephen Barnes discusses further the strategic thinking which led to the Hong Kong Visa Centre’s perpetually evolving business model based on connections, generosity, sharing, transparency and trust.
You can find the talk and much more useful and interesting materials on the Encyclopedia of Intelligent Content Marketing, which is a 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.
Visa Geeza Speaks On Content Marketing is a series of videos from a talk that I gave on September 1st, 2015 on the topic of the dynamics of the Connection Economy and how redundant the concept of Content Marketing is.
To deliver value in this connection economy, you need to be both a source of online information. And you have to have an online offline service proposition. And this is what we did. So this is our content layer as it’s described, and also our free paid for service proposition.
So we are in an attention economy as well. And then attention economy, essentially what you’re trying to do is you’re trying to create happiness. Because if you can create a marketplace where consumers are happy with what they’ve got with you, they’ll stick around.
All changed, because we moved out of the industrial economy moves into the connection economy. And then the connection economy. When we make stuff, we’re basically making copies of it over and over and over and over and over and over again.
If you’re familiar with our websites, you’ll understand that we essentially I have constructed an array of content that speaks very clearly to the various facets of our niche and makes it very user accessible and very easy to get great value from.