All changed, because we moved out of the industrial economy moves into the connection economy. And then the connection economy. When we make stuff, we’re basically making copies of it over and over and over and over and over and over again.
If you’re familiar with our websites, you’ll understand that we essentially I have constructed an array of content that speaks very clearly to the various facets of our niche and makes it very user accessible and very easy to get great value from.
ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.
In this podcast we talk about the monetisation of a strategy based on Intelligent Content Marketing – how having interesting and disruptive products and services you can offer because you have developed a whole content pool will lead to a huge advantage over competition and thus to success and revenue.