Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.
This is the last ninth episode where I take you back to the part of the presentation where we had the Questions And Answers segment.
I’m a little bit earlier on this year, I lifted up my skirt and I showed everything. But we’ve moved on a little bit then. So I thought, what I’m going to do is share with you the performance of our platform. I’ve got nothing to hide.
Now, this isn’t our secret, this is what I’ve called our platform enabler and the extension to our platform. Because it occurred to me really all. About three years ago, when the the amount of video content there was developing and my own desire to improve things.
Peter Thiel, co founder of PayPal, one of Silicon Valley’s most successful venture capitalists have of late, wrote this book recently, zero to one. And this was based on a series of lectures, it was evening at Stanford. And it was a first time when I saw this.
These are all our constituent parts. What we have is an immigration services market that’s split into two particular types. There’s there’s individual immigration services, and there’s the corporate immigration services market.
Once we have produced a piece of content, we syndicated out to the platform. And we do this very simply by publishing in Hong Kong visa visa, copy then gets syndicated to center which is the website where we sell our stuff. And then Handbook, which is the Do It Yourself guide to the Hong Kong visa process.
The front side of our platform is actually designed in the final analysis to deliver customer experience. And I understood the importance of customer experiences from this book that I read, actually about year 2000.