Visa Geeza Speaks On Content Marketing is a series of videos from a talk that I gave on September 1st, 2015 on the topic of the dynamics of the Connection Economy and how redundant the concept of Content Marketing is.
To deliver value in this connection economy, you need to be both a source of online information. And you have to have an online offline service proposition. And this is what we did. So this is our content layer as it’s described, and also our free paid for service proposition.
So we are in an attention economy as well. And then attention economy, essentially what you’re trying to do is you’re trying to create happiness. Because if you can create a marketplace where consumers are happy with what they’ve got with you, they’ll stick around.
All changed, because we moved out of the industrial economy moves into the connection economy. And then the connection economy. When we make stuff, we’re basically making copies of it over and over and over and over and over and over again.
If you’re familiar with our websites, you’ll understand that we essentially I have constructed an array of content that speaks very clearly to the various facets of our niche and makes it very user accessible and very easy to get great value from.
So where are you got culture that’s thinking about getting an MVP, and then growth hacking? I think it’s all bullshit. I think growth hacking is rubbish. And it’s rubbish. Because Sean Ellis who actually I’ve had kind of dealings with him in the past because he was basically through this with without and also resolved.