So now I’m going to show you how it all came about. Now, right from the very get go our intention, whatever our platform ultimately ended up looking like, was designed to get people’s attention.
POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Emerging Platforms
Essentially what we did and what some other companies did was they essentially said, I want to be this big machine, I want to own the ability for people to, for example, access a particular song at anytime on demand for a very small sum of money.
POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: The Evolutionary Imperative
I’m going to talk to you about platform and the platform for a business that we’ve developed for ourselves. And as you’ll see, when we started out, we knew that we would end up owning a piece of the internet in a particular way.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Time for Joined Up Thinking
This was all joined up thinking now, I’m privileged because I can look back after the fact. And I can share with you everything that we’ve experienced. And when I started out, I didn’t have the benefits of that experience, I had to make it up as I went along testing and perfecting.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: 7 Musings
Believe that I’ve got all the answers, I can assure you. But I’ve kind of thought about this. I’m kind of coming to sort of the following observations. And I’ll throw these out there for you. And I stand ready to have a discussion with you to see if there’s any Americans.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Earning Permission
This is what Seth Godin yells, permission licensing, permission maxing is the privilege, the privilege of delivering anticipated personal and relevant messages to people actually want to get them.
POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: The Big Idea
The Big, big idea that Seth Godin put out was this idea that, you know, one way to sell consumers something in the future is simply to get his or her permission in advance.